COUÉ, Émile. 16429



His famous mantra, written in his own hand and signed: “Day by day, in very way, I am getting better and better. E.Coué.” Written on the back of the visiting card of Mrs. Albert Nicholson of Sheffield (traces of former mounting). Undated. Émile Coué de la Châtaigneraie (1857 – 1926), French psychologist and pharmacist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion